Bharat Darsan - Haridwar & Risihkesh Visit - Part -1

Most of May 2011, i have lived out of suitcase. The journey started on 6th May and ended on 21st May. Journey started from Delhi-Haridwar-Rishikesh-Delhi-Ahmdabad-Surat-Baroda-Rajkot-Ahmdabad-Indore-Bhopal-Hausangabad-Sagar-Berasiya-Barily-Raisen-Beena-Videsha-Bhopal-New Delhi.

Haridwar

This was a very special vacation for entire family since we all went to Haridwar for Mundan of my son(Vihaan). Some of the memorial-able moments are Mundan Ceremony, Evening Aarti of Ganga and Temples visit.

"Haridwar"-The city still hold spiritual in every bit. Specially when you walk around the Ganga it feels like you are living some special moment of your life. The water of Ganga is so chilled that, if you dip your feet after a long tiring day immediate relief is guaranteed. The winds are so fresh and refreshing that you don't require Air-condition.

Around and inside the city there are many temple located Mansa Devi & Maya Devi. From these temples you can have bird view of city. The "Udaan Khatola" cable car ride was memorial one. Gud fun.

After roaming in and ard Haridwar, we proceeded for Rishikesh and this time intentionally we opted for auto ricksaw to enjoy the 1.5 hr ride to Risihkesh. There is nothing much we explored in Rishikesh apart from Laxam Jula & Ram Jula. I felt the journey was not so fruitful even others have the same view also, the only unique thing which i remember abt the place is "Chotiwale ka restaurant". At entrance of restaurant there were two gentlemen seating with fully dressed up as per the name of restaurant.

The journey via Dehradun Shatabdi was comfortable as compare to return journey via Jan Shatabdi.

This is all about my experience in Haridwar & Rishikesh

What goes around comes around!!! Part -1

Since last many months i was distressed...puzzled..and infect i was not able to sleep even for single night since the time i have left Mumbai. The reason for it was simple and very visible but i was refusing to apprehend...may coz it happened to me first time in last many years of mine existence.

May be it happened coz i have never experienced that feeling in last 28 yrs of my existence..i was new to this feeling..may be whom so ever had felt that feeling...he/she can understand or relate to it..the feeling of dejected, bleak and heavy hearted.I have created that phase of my life more complicated and convoluted, it can be better handled with wisdom & ripeness but i guess this lesson for me is essential and required so i can be balanced person and will able to hold my emotion and adapt to situation in life more easily and maturely.

The answer to all my feeling and emotion are simple i was not able to MOVE-ON, i was living in past and want to hold my past while proceeding in future, but i guess people who were associate with me in my past was mature and smart enough as compare to me. They have opted out from my life and got busy with in there respective life and also found new friend and activity to stay busy enough.

The difference between me and them is just they were quick enough in adopting to the situation and reacting to it as compare to me, who were still thinking on traditional way like "out of sight & out of mind" which is a time taking process may be a month, a year or i don't know!! It can't be quantified by a normal human being.

Past many month i have tried my best to understand why these people who were my priority in my life has treated me like a option, i have cried alot,done all those thing and behave in most appropriate behavior in order to correct my feeling but was failed every time. My life went for toss, relationship got sore with everyone may be i am punishing everyone for my sorrows but the true reason behind this i was not allowing my past to let go, i was holding it close to my heart, which of no use coz for whom i was doing all this was never bothered about all this, infect they were happy in there respective life's i was the only one who was at lose in every aspect.



continue.....

Smile

today i went for movie, while watching movie it suddenly stuck to me..yes...it was strange...its almost like someone smiling and i know that person...although that smile was in my imagination but i can literally see it..it remind me a person...one of old frd...the way she used to smile...same smile..infect...smile was her's only...strange..sometime out of the blue without even topic..without even any reference..somethings comes to you and reminds past...somethings are hard to forget...

Life Mystery

I don't know why i am deprived everytime from being happy, the more i try to get the things..they runaway from me..sometime i think god has made a point that whenever i think life is undercontrol....he made sure that...i suffer.....life is not easy now a days..i know wht is KILLING me...but i cant Kill that thing...

Turning 30!!!

Ok. I liked the movie..to the core..
the reason why i like the movie are many but which can be listed and read in public i am just penning them down. Movie has everything which can be related to our life rejection, frustration, impulsiveness, anger, love, Brake-up and friendship.

I liked the movie coz i was able to relate, to it with the life which i had live in last 4 yrs. Even the city & reason of the everything in film and in my life were same.
ok one more coincidence even i will turning this yr 30 but there are some months to go.

In my last 30 yrs i met some of gud people some who are only good for past. My life really changed when i left Pune after my MBA, and came to Mumbai for my bread and butter. Initial few months was very lonely even though i used to stay with my four colleagues who are from different geographies and different in every possible aspect.
There were no place like Home, we used to share the Room. During rainy reason since we were blessed with leaking walls and if that was not enough we were graced with top floor apartment, which actually gives easy access to rain water to our 1 BHK flat.

I was alone even frd or you can room mates were not that great company due to difference in opinions and thoughts so my most of the time used to go browsing net with expectation of get a frd with whom i can find my reason to live in Mumbai. I met that frd in late 2006 but we were in touch with each other via email & scrap.

My frd was from different world which was not even in my dream, even not in my thought. God has blessed me with someone whom not even i had thought in my dreams. Thanks god!!!

When i met my frd first time, i still remember, we met on 30 April'07 after waiting &
exploring all the near by place since frd was busy with some work. So i kept waiting for 3 hrs and so. My frd's appearance "a frame of bones with hardly any sign of flash or fat, yaa skin was glowing like anything. A reserved person and very shy too. A hard nut to crack and extremely selective abt the frds".

will continue this blog...for sure....

I Want Be With You

I got a lot of things
I have to do..
All these distractions
Our futures coming soon
We're Being pulled a hundred different directions
But whatever happens I know I've got you

Your on my mind your in my heart
It doesn't matter where we are
It'll be alright
Even if we're miles apart

All I wanna do, Is be with you be with you
There's nothing we can do Just wanna be with you
Only you
No matter where life takes us nothing can break us apart..
You know its true
I just wanna be with you

(Be with you)

You know how life can be
It changes over night
Its sunny but raining, but its alright
A friend like you..
Always makes it easy
I know that your kidding me every time.

Through every up through every down
You know I'll always be around
Through everything you can count on me..

All I wanna do, Is be with you be with you
There's nothing we can do Just wanna be with you
Only you
No matter where life takes us nothing can break us apart..
You know its true
I just wanna be with you

I just wanna be with you...

Saving history will answer your future queries!!!

Today i was reading some of old mssg which was sent by frds and i am really happy that i got all the answers which i was looking since last many months and reason which i was seeking at every place to believe!!!.

Do your know if your remember little-little aspect of life, they all leads to the bigger picture, which we says ultimate or final result. Just all we need to have gmail account :), just kidding but yaa very similar to this account which help us to relate the history with our present situation. Someone has rightly said that our history shapes our future and our present take us more closer to the future.

It was surprising for me that answer which i was looking for last many months i got all this inside me only, i mean inside my mail box. I am feeling a bit light and might be a little bit positive. I must confess life is very light when your frds, dear one are around you, but you need that one person who can listen to your crap without even blinking his/her eyes. In some peoples case it is there wife, in some mother, father, brother or any other relative of there's with whom they are comfortable.

With me this is completely opposite, my trust to do new thing, meeting new people have always encourage me and taking the chances and somewhere there i discovered my true image, may be that image was mirror or reflection of mine. It is always true, that if your are good people around you are also good.

Its not necessary that, to become great associate you should have similar liking or profession or similar food habit, only attribute it require is CONFIDENCE in other person.

I am happy today!!! so i want everyone too be!!.
Life is short so keep your family & frds close to your heart and enjoy your life :)

Past is Present

Past...its easy to say or suggest...past is past..lets move on!!...Is it that easy?
i cant say abt other people but for me its herculean. whatever brain i have, it is full of my last many years history...its strange apart from human being everything has erase history option whether its cell phone, laptop, internet browser to name few. Our memory which is a direct input to our mind and then mind go back to history...like other object i wish human being should also blessed with a button which can set to various mode including critical options like "ACCESS HISTORY" "ERASE HISTORY" "FORMAT MEMORY".

I have always heard from frd & people around me that memory fade easily but condition is you have to increase your memory space so new memory can fit-in. Till now i am not able to execute this although i have understand this..which make sense also...but execution seems to be a challenge!!!.

Last many month are eventful for me..as compare to early part of my life. I am running from something in anticipation of leaving this something somewhere in transition so i will never come across to it AGAIN!!!..but despite all my hard work and attempts to get over of it..i end up confronting it again-again.

The harder i try to escape, memories haunt me with triple the pace. I often end-up thinking something which cant be achieved in this world or as per world that is not sober way of taking the things.

Go Jiyo, Godrej Ad

Ad start where a normal man turns into 3D character...Magic!!!
India still understand its traditional mode of magic not the 3D one!!!
I am sure still many consumer are confuse whether its a product or something else which is beyond common man's understanding.
Communication : Confusing 2/10

Since i know abt the product, thanks for my close frd who had explained me abt this since he works on the assignment so it was easy for me but unfortunately other pple are not lucky like me!!!

@Marketing Team, Go-Jiyo,Godrej: Pls make it simple..if cant then "pls say at the end its a online portal"
I Know currently its on "Teaser" mode but if Teaser are not interpreted then it will leads to confusion and it back fire to the brand.

Met life India ad - Dada Dadi

Clear communication, created around common people's daily life & emotion. Full marks to the marketing team of Met life India ad & creative agency for coming up with such a powerful ad. Good points about the ad:
a) Clear communication
b) Very strong recall
c) Good mix of TG taking future into the consideration

The moment ad come's on any channel there, a smile automatically follow. The gud thing abt the ad is its simplicity & power of idea.

Pepsi's new Ad

Pepsi's latest new ad in which Ranbir Kapoor is serving the Pepsi and in between get tempted to drink the Pepsi. The ad has just served the purpose for what it has made "Brand Recall", top of mind recall will be increase but it will be more interesting if Pepsi try something which is homogeneous & get instant recall value something like a ad revolving around a common people or featuring the same.

http://www.youtube.com/watch?v=4UgBjBj-IUw

If the sole motive behind this ad is "recall" then i guess Pepsi's Marketing team has done considerable job with fair enough scope of improvisation. I suggest as summer are approaching Pepsi should come-up with a concept with a mix of elements like "emotion, homogeneous attachment".
Concept of Ad: 4/10
Communication from Ad: 5.5/10
Ad Recall: High

Ad review of videocon d2h

My analysis is on the following parameter: Product feature, Product positioning, Communication intended by ad and overall score of communication on 1-10 scale.

Ad review of Videocon d2h ad no. 1

http://www.youtube.com/watch?v=2Vb022KYZZY

In my opinion ad communicate a) lot of channel b) brand name

But when ever a New Product is Launched in the marketing as a customer my expectation is who is backing the product? How advanced is the product technology wise?

Ad score: Communication - 5/10, Product Positioning - 3/10