Go Jiyo, Godrej Ad

Ad start where a normal man turns into 3D character...Magic!!!
India still understand its traditional mode of magic not the 3D one!!!
I am sure still many consumer are confuse whether its a product or something else which is beyond common man's understanding.
Communication : Confusing 2/10

Since i know abt the product, thanks for my close frd who had explained me abt this since he works on the assignment so it was easy for me but unfortunately other pple are not lucky like me!!!

@Marketing Team, Go-Jiyo,Godrej: Pls make it simple..if cant then "pls say at the end its a online portal"
I Know currently its on "Teaser" mode but if Teaser are not interpreted then it will leads to confusion and it back fire to the brand.

Met life India ad - Dada Dadi

Clear communication, created around common people's daily life & emotion. Full marks to the marketing team of Met life India ad & creative agency for coming up with such a powerful ad. Good points about the ad:
a) Clear communication
b) Very strong recall
c) Good mix of TG taking future into the consideration

The moment ad come's on any channel there, a smile automatically follow. The gud thing abt the ad is its simplicity & power of idea.

Pepsi's new Ad

Pepsi's latest new ad in which Ranbir Kapoor is serving the Pepsi and in between get tempted to drink the Pepsi. The ad has just served the purpose for what it has made "Brand Recall", top of mind recall will be increase but it will be more interesting if Pepsi try something which is homogeneous & get instant recall value something like a ad revolving around a common people or featuring the same.

http://www.youtube.com/watch?v=4UgBjBj-IUw

If the sole motive behind this ad is "recall" then i guess Pepsi's Marketing team has done considerable job with fair enough scope of improvisation. I suggest as summer are approaching Pepsi should come-up with a concept with a mix of elements like "emotion, homogeneous attachment".
Concept of Ad: 4/10
Communication from Ad: 5.5/10
Ad Recall: High

Ad review of videocon d2h

My analysis is on the following parameter: Product feature, Product positioning, Communication intended by ad and overall score of communication on 1-10 scale.

Ad review of Videocon d2h ad no. 1

http://www.youtube.com/watch?v=2Vb022KYZZY

In my opinion ad communicate a) lot of channel b) brand name

But when ever a New Product is Launched in the marketing as a customer my expectation is who is backing the product? How advanced is the product technology wise?

Ad score: Communication - 5/10, Product Positioning - 3/10