Thursday, March 25, 2010

Ad review of videocon d2h

My analysis is on the following parameter: Product feature, Product positioning, Communication intended by ad and overall score of communication on 1-10 scale.

Ad review of Videocon d2h ad no. 1

http://www.youtube.com/watch?v=2Vb022KYZZY

In my opinion ad communicate a) lot of channel b) brand name

But when ever a New Product is Launched in the marketing as a customer my expectation is who is backing the product? How advanced is the product technology wise?

Ad score: Communication - 5/10, Product Positioning - 3/10

1 comment:

Unknown said...

Nice video. Is the guy next to shahrukh khan, salman kahn?