Thursday, December 30, 2010

I Want Be With You

I got a lot of things
I have to do..
All these distractions
Our futures coming soon
We're Being pulled a hundred different directions
But whatever happens I know I've got you

Your on my mind your in my heart
It doesn't matter where we are
It'll be alright
Even if we're miles apart

All I wanna do, Is be with you be with you
There's nothing we can do Just wanna be with you
Only you
No matter where life takes us nothing can break us apart..
You know its true
I just wanna be with you

(Be with you)

You know how life can be
It changes over night
Its sunny but raining, but its alright
A friend like you..
Always makes it easy
I know that your kidding me every time.

Through every up through every down
You know I'll always be around
Through everything you can count on me..

All I wanna do, Is be with you be with you
There's nothing we can do Just wanna be with you
Only you
No matter where life takes us nothing can break us apart..
You know its true
I just wanna be with you

I just wanna be with you...

Sunday, December 26, 2010

Saving history will answer your future queries!!!

Today i was reading some of old mssg which was sent by frds and i am really happy that i got all the answers which i was looking since last many months and reason which i was seeking at every place to believe!!!.

Do your know if your remember little-little aspect of life, they all leads to the bigger picture, which we says ultimate or final result. Just all we need to have gmail account :), just kidding but yaa very similar to this account which help us to relate the history with our present situation. Someone has rightly said that our history shapes our future and our present take us more closer to the future.

It was surprising for me that answer which i was looking for last many months i got all this inside me only, i mean inside my mail box. I am feeling a bit light and might be a little bit positive. I must confess life is very light when your frds, dear one are around you, but you need that one person who can listen to your crap without even blinking his/her eyes. In some peoples case it is there wife, in some mother, father, brother or any other relative of there's with whom they are comfortable.

With me this is completely opposite, my trust to do new thing, meeting new people have always encourage me and taking the chances and somewhere there i discovered my true image, may be that image was mirror or reflection of mine. It is always true, that if your are good people around you are also good.

Its not necessary that, to become great associate you should have similar liking or profession or similar food habit, only attribute it require is CONFIDENCE in other person.

I am happy today!!! so i want everyone too be!!.
Life is short so keep your family & frds close to your heart and enjoy your life :)

Friday, December 24, 2010

Past is Present

Past...its easy to say or suggest...past is past..lets move on!!...Is it that easy?
i cant say abt other people but for me its herculean. whatever brain i have, it is full of my last many years history...its strange apart from human being everything has erase history option whether its cell phone, laptop, internet browser to name few. Our memory which is a direct input to our mind and then mind go back to history...like other object i wish human being should also blessed with a button which can set to various mode including critical options like "ACCESS HISTORY" "ERASE HISTORY" "FORMAT MEMORY".

I have always heard from frd & people around me that memory fade easily but condition is you have to increase your memory space so new memory can fit-in. Till now i am not able to execute this although i have understand this..which make sense also...but execution seems to be a challenge!!!.

Last many month are eventful for me..as compare to early part of my life. I am running from something in anticipation of leaving this something somewhere in transition so i will never come across to it AGAIN!!!..but despite all my hard work and attempts to get over of it..i end up confronting it again-again.

The harder i try to escape, memories haunt me with triple the pace. I often end-up thinking something which cant be achieved in this world or as per world that is not sober way of taking the things.

Saturday, March 27, 2010

Go Jiyo, Godrej Ad

Ad start where a normal man turns into 3D character...Magic!!!
India still understand its traditional mode of magic not the 3D one!!!
I am sure still many consumer are confuse whether its a product or something else which is beyond common man's understanding.
Communication : Confusing 2/10

Since i know abt the product, thanks for my close frd who had explained me abt this since he works on the assignment so it was easy for me but unfortunately other pple are not lucky like me!!!

@Marketing Team, Go-Jiyo,Godrej: Pls make it simple..if cant then "pls say at the end its a online portal"
I Know currently its on "Teaser" mode but if Teaser are not interpreted then it will leads to confusion and it back fire to the brand.

Met life India ad - Dada Dadi

Clear communication, created around common people's daily life & emotion. Full marks to the marketing team of Met life India ad & creative agency for coming up with such a powerful ad. Good points about the ad:
a) Clear communication
b) Very strong recall
c) Good mix of TG taking future into the consideration

The moment ad come's on any channel there, a smile automatically follow. The gud thing abt the ad is its simplicity & power of idea.

Thursday, March 25, 2010

Pepsi's new Ad

Pepsi's latest new ad in which Ranbir Kapoor is serving the Pepsi and in between get tempted to drink the Pepsi. The ad has just served the purpose for what it has made "Brand Recall", top of mind recall will be increase but it will be more interesting if Pepsi try something which is homogeneous & get instant recall value something like a ad revolving around a common people or featuring the same.

http://www.youtube.com/watch?v=4UgBjBj-IUw

If the sole motive behind this ad is "recall" then i guess Pepsi's Marketing team has done considerable job with fair enough scope of improvisation. I suggest as summer are approaching Pepsi should come-up with a concept with a mix of elements like "emotion, homogeneous attachment".
Concept of Ad: 4/10
Communication from Ad: 5.5/10
Ad Recall: High

Ad review of videocon d2h

My analysis is on the following parameter: Product feature, Product positioning, Communication intended by ad and overall score of communication on 1-10 scale.

Ad review of Videocon d2h ad no. 1

http://www.youtube.com/watch?v=2Vb022KYZZY

In my opinion ad communicate a) lot of channel b) brand name

But when ever a New Product is Launched in the marketing as a customer my expectation is who is backing the product? How advanced is the product technology wise?

Ad score: Communication - 5/10, Product Positioning - 3/10