Pepsi's latest new ad in which Ranbir Kapoor is serving the Pepsi and in between get tempted to drink the Pepsi. The ad has just served the purpose for what it has made "Brand Recall", top of mind recall will be increase but it will be more interesting if Pepsi try something which is homogeneous & get instant recall value something like a ad revolving around a common people or featuring the same.
http://www.youtube.com/watch?v=4UgBjBj-IUw
If the sole motive behind this ad is "recall" then i guess Pepsi's Marketing team has done considerable job with fair enough scope of improvisation. I suggest as summer are approaching Pepsi should come-up with a concept with a mix of elements like "emotion, homogeneous attachment".
Concept of Ad: 4/10
Communication from Ad: 5.5/10
Ad Recall: High
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